How To Start Your Scarf Business in 2024? (Reach Your First $10k Month)

Published in April 3rd, 2024 by Bush
Key Takeaways

Are you looking for how to start a successful scarf business? Before you start, it is important to consider various factors, such as setting up any other business. You should look for your target customers, find reliable suppliers, prepare your designs, and create your online store. Follow these 9 steps to start your business easily.

You will find obstacles in starting a scarf business, such as getting customers and finding a reliable supplier. These challenges overshadow the benefits, leaving you to cope with an uncertain income and consider returning to a 9-to-5 job.

But here's some reassurance: it's entirely achievable to overcome these obstacles by following the right strategies provided by UR Silk. In this article, I'll share the insights that drove me to consistently earn $10,000 monthly so you can replicate my successful process.

How To Start Scarf Business Step By Step:

Step 1: Select Your Target Audience

Silk scarf has been a popular word for the last five years. Countless beautiful women love to wear a silk scarf. What you need to know is that choosing the scarf business is your clearest choice.

But before you start your scarf business, you must know your target audience. For example, if your customers are Muslim women, you should choose hijabs as your scarf type; if your customers are fashionable women, silk scarves are the best choice. If you want to make the scarf an accessory for handbags, the Twilly scarves are the best choice.

Anyways, you need to decide on the target consumers of the scarf and make the right decisions for these customers.

Step 2: Prepare the Design

Once you have decided on your scarf type, you need to start making the design. For hijabs, shawls, or long scarves, you need to make rectangular designs with the brand's logo on both ends - it will make the scarf unique. Typically, you can make the hijabs in 60x180cm, 65x190cm, or 70x200cm.

For silk scarves, you need to make square designs. Usually, the design size is 30x30cm, 50*50cm, 90x90cm, or 140x140cm. If you want to add a logo to your design, the bottom right corner is the best choice.

For twilly scarves, you should prepare slim designs with both the front and back sides. You can choose to print the same or different patterns on both sides.

 

Please Note: All designs need to be converted to a specific file format, in the case of UR Silk's custom silk scarves, we can accept designs in JPG, TIF, PDF, PNG, AI, CDR, PSD to ensure that the art can be printed accurately and clearly on the scarves.

 

You can see these videos and get your ideas for scarves!

Step 3: Finding reliable suppliers

A reliable supplier is the key to the success of your scarf business: imagine if you found a dishonest manufacturer who made scarves of poor quality and sold them to your customers; your customers would be very disappointed and sad! They will ask for a refund, and you will get NOTHING! They will not recommend your brand and even tell their friends not to buy products from your store.

So, choosing a reliable supplier is very important, and you need to consider these things to check if a supplier is trustworthy:

  1. Check the supplier's main products
  2. Evaluate vendor experience and reputation
  3. Assessing the production capacity of suppliers
  4. Communication and transparency
  5. Customization Options

You can also check out this guide: How to choose a reliable scarf supplier.

Step 4: Write a business plan based on the budget

Business plans help you run your business. Not everyone has a million dollars to start a scarf business. It would be best to prepare a business plan based on your budget. A perfect plan should include the following:

  • The Place You Start Your Business: you should decide where you will sell these scarves. You can choose a local store or an online store. In 2024, the number of people buying from online stores is still rising. Especially after COVID-19, more people prefer shopping online. Thus, UR Silk recommends building an online store as your first choice.

  • Scarf Pricing: Not everyone can afford luxury silk scarves, so you need to analyze the target customers and come up with affordable pricing - at least they can afford it. Besides, your prices will also depend on the scarf fabric, hemming way, size, and packaging. The most luxurious silk scarf will be made with 18 momme silk twill, with a hand-rolled hem. This pricing is usually around 200 US dollars. Of course, bandanas made from cotton are relatively inexpensive - you can get a good quality bandana for as little as $10!

  • Scarf Stock: Your inventory also plays a vital role in your scarf business; too much inventory can make your cash flow poorly, and too little inventory can lead to stockouts. You should decide your inventory according to your budget, or you will go bankrupt!

  • Daily work: Think Before You Doing. In your business plan, you need to write down what you need to do daily, including taking product photos, publishing posts on Instagram, replying to customer messages, sending packages, uploading new products, preparing new designs, and more. It would help if you properly organized everything, or you'll have a mess. Thinking about the difficulties you might meet after opening the store. Your work schedule will make your scarf business more successful.

Step 5: Create an E-commerce store

It's time to get started! Start your business by creating an E-commerce store! You can generate a store and get orders from many online platforms. Each platform has different features, but all of them can sell scarves.

  • Shopify: Shopify is a complete commerce platform that lets anyone start, manage, and grow a business.
  • WooCommerce: WooCommerce is the open-source ecommerce platform that helps merchants and developers build successful businesses for the long term.
  • Amazon: Put your products in front of the millions of customers searching Amazon every day. Sell Products Worldwide. Amazon has 300 Million Customers and you can have flexible selling plans.
  • eBay: Whether you want to make some extra cash, clear out unwanted items from around the house, or even start a business, it's easy to start selling on eBay.
  • Etsy: Etsy connects people looking for unique goods with independent sellers around the world. When you shop on Etsy, you can choose from millions of handmade, vintage, and craft supply items created and curated by millions of independent sellers.

Step 6: Place your first order of scarves from manufacturers

While creating the E-commerce store, you can simultaneously place a scarf order with the producer. The production time of the scarves is about 25 days - each scarf is handcrafted. After your scarves arrive at your warehouse, you're ready to start selling them!

This is the easiest step - pay for the scarves, get them, and that's it!

Step 7: Marketing your online store

It is a hard time for you to build a beautifully decorated store, but no one comes into it. So, you need to market your scarf store. Usually, there are some ways to sell:

Google Ads

Hubspot: "Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they're searching for products and services."

Google Organic Search (SEO)

Semrush: "SEO means search engine optimization and is the process of improving a website's search engine visibility."

You can learn SEO knowledge in many ways, including YouTube, Mouz Learning Center, SEMrush Blogs, SEO 101, etc. 

Also, UR Silk recommends using some SEO tools to help you see how competitors work: Ahrefs, Mouz Bar, Screaming Frog, SEMrush, Google Trends, Keyword Everywhere, etc.

--This is why we write this blog. We want you to know our brand, and we can support your business :) 

Create advertising campaigns for different social networks (TikTok, Facebook, Instagram, X)

TikTok is a social media app dedicated to short-form videos created for and consumed by users. TikTok is very popular globally and has been downloaded 4.7 billion times worldwide. You can post interesting videos about your product on TikTok to attract users' attention. You can also post scarf ads for users to buy directly.

Instagram is a free photo and video sharing app available on iPhone and Android. Instagram ads are promotional content showcasing a business's products or services. These adverts can manifest in various formats, including Instagram feeds, stories, or both. They typically incorporate images or videos accompanied by descriptive text and a hyperlink redirecting users to the company's preferred webpage.

There are many ways to learn how to post these ads, and UR Silk has listed two YouTube videos to help you get started.

Newspaper Advertises

Newspaper advertising is an old way to publish your business through Newspapers prints Ads. It has the potential to promote your brand periodically.

To be honest, UR Silk can't be sure of the effectiveness of this approach, as people nowadays prefer to read their cell phones rather than newspapers.

Build An Email List

Establishing an email list is essential because it offers the most effective means to cultivate a close relationship with potential customers. You can send marketing emails such as: 

  • Welcome email
  • Event Invitation
  • News/Updates
  • Update
  • Breaking news
  • Digest
  • Newsletter
  • Industry news

Please Note: Email marketing isn’t an invitation to send emails with reckless abandon. Nobody wants to receive spam emails - there’s nothing worse than being an unwelcome guest.

Co-Branding

Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. There are 5 easy steps to start Co-branding:

  1. Choose a compatible partner
  2. Define your objectives and metrics
  3. Develop your co-branded offer
  4. Design your co-branding identity
  5. Promote your co-branding campaign
  6. Evaluate your co-branding results.

All of these methods need money and effort. You need to market your brand and get more people to shop in your store. That's your daily work.

Step 8: Get Orders

When you are well prepared, get ready for your orders! Remember to check your backend daily for orders, fulfill them quickly, and let your customers receive the luxury scarves as soon as possible. 100% satisfaction is your goal - you can do it!

your goal is happy customers

Step 9: Prepare more designs and get more orders

A single design means your website could be more prosperous; while getting orders, you should continue to prepare more designs to have more choices of scarves on your website. So keep at it, try to serve well, and get more orders!

Your journey to $10,000 per month starts now

As the founder of a scarf business, success requires more than one-of-a-kind designs; you must master customer relations, marketing, and effective inventory management.

Starting a scarf business is not difficult, whether you are a designer, a brand owner, or a clothing store owner. The hardest part is getting more customers to buy from your store (Whether the E-commerce store or the local shop).

You should evaluate your target audience, pricing, and sales strategy. Identify areas for improvement and create a focused to-do list. It would be best if you also prepared unique designs so that when customers are attracted to your unique scarf designs, you will have a chance to get more orders. With a clear plan and focused effort, you can consistently achieve your goal of $10,000 per month. Get started now and send a quote to UR Silk to start your business!

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